house of scandinavia 

the program


House of Scandinavia, powered by SAS and AMEX.

Welcome to the official program for House of Scandinavia, the place for all thing Scandinavian at SXSW. Please be aware that the program is subject to change.

Find us at House of Scandinavia, 340 East 2nd Street, Austin


THURSDAY MARCH 8

19:00 Opening party

Featuring STARGATE (DJ-set)

Welcome speech and partner introduction by SAS CEO Rickard Gustafsson.

STARGATE OPENING PARTY

We will kick off the festival with an Opening Party in our lounge the 08th of March at 7 pm.  This is an opening event, but everyone on our Direct flight the same day will be prioritized. 

Welcome by SAS CEO Rickard Gustafsson 

Partner introductions 

And then, we are so proud to present “One Night” with STARGATE.

What do Rihanna, Beyonce, Coldplay, Wiz Khalifa and Katy Perry all have in common? You guessed it.

Stargate, one of the world´s premier music producers, invites to this special DJ set of hits, favorites, classics and brand new material. The Norwegian duo has ruled pop music with 10 Billboard #1s to their name and have collaborated with the hottest artists and DJs in the game. They will play a set of rap, trap, R&B and electronic sprinkled with hits from their hall-of-fame worthy career.

See you there!

FRIDAY MARCH 9

08:00 Scandinavian breakfast 

16:00 The ATX Startup Crawl 2018 

House of Scandinavia is an official stop for this bar crawl – one of the biggest startup parties of SXSW.

17:00 NOA RECAP

The North Alliance (NoA) present today’s highlights from SXSW.

SATURDAY MARCH 10 

08:00 Scandinavian breakfast 

12:00 Stockholm Visionary SXSW Lunch 

Get inspired by some of Stockholm's leading legends from the tech, media, investor and startup communities. By invitation only.

17:00 NOA RECAP

The North Alliance (NoA) present today’s highlights from SXSW.

SUNDAY MARCH 11

08:00 Scandinavian breakfast 

17:00 NOA RECAP

The North Alliance (NoA) present today’s highlights from SXSW.

17:30 Doberman Frontiers Presents 

Designing co-labs instead of interfaces

Come grab a drink and listen to how large enterprises can learn from each other in co-creating new products and offerings. In the lab, far away from the desks and cubicles, other ideas and business fields could be explored in a forgiving, experimental environment. 

Doberman is a design firm with offices in Stockholm and New York, celebrating 20 years in 2018. Stick around for a sneak-peek of the anniversary-initiated Frontier Interview Sessions.

MONDAY MARCH 12

08:00 Scandinavian breakfast 

17:00 NOA RECAP

The North Alliance (NoA) present today’s highlights from SXSW.

TUESDAY MARCH 13

08:00 Scandinavian breakfast 

16:00 The Nordic Pitch at SXSW 2018

The Nordics have fostered companies like Spotify, Opera, Klarna and Kahoot. In 2017, $881,5 million was invested in Nordic startups. Who's up next? See the most promising startups from the North Pitch, and join us to meet investors, media and other Nordic startups.

The startups will get to pitch to a heavy weight investor panel and by invite only attendees of investors, media and Nordic startup founders. The jury will select a final winner based on a 3-minute pitch followed by a 3-minute Q&A.

17:00 NOA RECAP

The North Alliance (NoA) present today’s highlights from SXSW.

19:00 Norwegian Social Mixer 

Presented by the Royal Norwegian Consulate General and IKT Norge.

WEDNESDAY MARCH 14

08:00 Scandinavian breakfast